ANALISIS PENGEMBANGAN USAHA ROTI KUKUS PANGGANG (STUDI KASUS PADA KEDAI BI’LIS BAJENG PERMAI)

This study aims to determine the business development of Kedai Bi'lis Bajeng Permai in innovating on be able compete and survive running steamed toast business. uses a qualitative method, where data obtained comes from interviews with several informants through questionnaires filled out online via Google Form. The results are (1) need for creativity developing ideas products produced such as number menus, appearances or unique product forms so attract attention consumers; (2) innovation towards more creative baked bun products; (3) can done well implementing marketing sales strategies.